Web Development

A website that works for your business, not one that just sits on the internet

Before we write a line of code, we figure out what your business needs to sell or solve — so your site brings in real inquiries, not just visits.

Tell me about your project See real projects

Reply within 24 hours. A proposal built around your project, no obligation.

You'll work directly with the person building your project.

From planning to launch, you're talking to me — not an account manager, not a go-between, and not repeating the same information twice. That means better decisions and clearer progress at every stage.

Is this what your business needs?

Your business doesn't have a website yet, and you need a digital presence from scratch.

You have a site, but it was built years ago and no longer reflects what you offer.

Your current site runs on a generic template you can't fully customize.

You need specific functionality (booking, quoting tools, dashboards, integrations) that a basic site can't handle.

You want a site that can scale as your business grows, not something you'll have to rebuild in two years.

Before we get into it

What web development actually means (and what it doesn't)

"Web development" gets used for very different things: a visual builder, a WordPress theme, or a platform coded from scratch. Here, we mean the last one — a site built around your business, not assembled from generic parts.

It's not graphic design or visual identity — that's branding. Web development is the technical build: code, structure, functionality.

It's not the same as using a builder like Wix or Squarespace. There, you're assembling pre-made blocks; with custom development, the site is built for your specific case.

It's not necessarily WordPress. It could be WordPress, it could be Next.js or React, it could be fully custom, depending on what the project needs.

It is the technical foundation for everything else: without a solid build, even the best-looking design won't load fast, won't be secure, and won't be easy to maintain.

If your site already exists and the problem is something else, check out Web Redesign

When you need web development, and when you don't

You probably need it if...

You don't have a website yet and need one.

Your current site is a template you can no longer adapt to what you need.

You need custom functionality: quoting tools, booking, catalogs, admin dashboards.

Your business is about to outgrow what your current site can handle.

You probably don't need it if...

Your site works fine, but looks outdated — that's a redesign, not a new build.

Users can't find what they're looking for — that's usually a UX problem, not a reason to rebuild everything.

You just need someone to keep your site updated and running — that's maintenance.

Your brand doesn't look professional, but the site itself works fine — that's a branding problem, not a code problem.

See all services

What's included in a web development project

There's no fixed package: scope is defined around your project. Here's what a well-built web development project typically includes:

Architecture

Structure, flows, and content mapped out before any code gets written.

Responsive design

Works and looks right on any device, not as an afterthought.

Code you own

The code is yours: your own repository, no closed builders or third-party licenses.

Technical SEO

Speed, semantic structure, and indexing built in from development.

Performance

Fast load times: optimized images, lean code, and an architecture built for speed from day one.

Accessibility

Navigable and readable for as many users as possible.

Admin panel

Update content without depending on me for every change.

Integrations

Payments, forms, booking, or other tools you already use.

Only need to improve the experience without touching the code? See UX/UI

What do you get from working with Hamaca?

Beyond the site itself, here's what stays with you:

Clean, maintainable code: Easy for any developer to understand and extend later.

A fast, optimized site: Quick load times built into the architecture, not bolted on after.

Technical SEO from day one: Structure and speed built to index well from the start.

Responsive design: Works just as well on phone, tablet, and desktop.

A foundation ready to grow: Add features later without rebuilding the site.

Direct communication throughout: You talk to me, not a go-between.

Also need a visual identity that matches your new site? See Branding

How I decide

WordPress, Next.js, or custom development: how the call gets made

I don't pick the technology before understanding the project — I pick it after. My rule is simple: if 80% of what you need already exists in a mature plugin, I use WordPress; if the remaining 20% is exactly what makes or breaks the project, that's where custom code earns its cost.

Criteria	WordPress	Next.js / React	Custom Development
When to choose it	Content sites with frequent updates	Fast sites with high traffic or performance needs	Platforms with specific business logic
Type of project	Blogs, corporate sites, simple catalogs	Web apps, high-traffic platforms	Internal systems, complex integrations
Ease of management	Very accessible, no technical skills needed	Needs a custom panel (possible, but extra work)	Depends on what's built
Customization	Limited by the theme and installed plugins	High: design and behavior controlled in code	Full: no platform constraints
Performance	Good, if configured and optimized well	Excellent by design	Depends on the architecture chosen
Technical SEO	Good, with well-configured plugins	Excellent control from the code	Full: built to spec
Integrations	Wide range via plugins, quality varies	Custom-built, with strong control	Full: exactly the tools you need
Development time	Usually the fastest to launch	Medium: depends on scope and integrations	Longest: everything is built from scratch
Upfront cost	Generally lower	Medium to high, depending on scope	High: more development investment
Maintenance cost	Plugins and periodic updates	Smaller maintenance surface	Varies with complexity
Scalability	Limited by the plugin ecosystem	High, built to grow	Full: designed around your future needs
When it's NOT the right fit	When you need very specific logic or high performance	When budget or timeline are very tight	When the project is simple and doesn't justify it

WordPress

When to choose it

Content sites with frequent updates

Type of project

Blogs, corporate sites, simple catalogs

Ease of management

Very accessible, no technical skills needed

Customization

Limited by the theme and installed plugins

Performance

Good, if configured and optimized well

Technical SEO

Good, with well-configured plugins

Integrations

Wide range via plugins, quality varies

Development time

Usually the fastest to launch

Upfront cost

Generally lower

Maintenance cost

Plugins and periodic updates

Scalability

Limited by the plugin ecosystem

When it's NOT the right fit

When you need very specific logic or high performance

Next.js / React

When to choose it

Fast sites with high traffic or performance needs

Type of project

Web apps, high-traffic platforms

Ease of management

Needs a custom panel (possible, but extra work)

Customization

High: design and behavior controlled in code

Performance

Excellent by design

Technical SEO

Excellent control from the code

Integrations

Custom-built, with strong control

Development time

Medium: depends on scope and integrations

Upfront cost

Medium to high, depending on scope

Maintenance cost

Smaller maintenance surface

Scalability

High, built to grow

When it's NOT the right fit

When budget or timeline are very tight

Custom Development

When to choose it

Platforms with specific business logic

Type of project

Internal systems, complex integrations

Ease of management

Depends on what's built

Customization

Full: no platform constraints

Performance

Depends on the architecture chosen

Technical SEO

Full: built to spec

Integrations

Full: exactly the tools you need

Development time

Longest: everything is built from scratch

Upfront cost

High: more development investment

Maintenance cost

Varies with complexity

Scalability

Full: designed around your future needs

When it's NOT the right fit

When the project is simple and doesn't justify it

This table is a guide, not a formula. The final call depends on your specific project.

Read the full comparison on the blog

Diagnosis before code

Diagnosis, strategy, and architecture before a single line of code

Every stage is a decision, not a formality: what to solve, what to build, and with what technology. That's how I avoid the most common problems in a web development project — poorly defined scope, last-minute changes, untested launches.

Diagnosis

I get to know your business, your real problem, and your goals before proposing anything — without a diagnosis, any proposal is just a guess.

.01

Strategy & scope

We define together what the site solves and what it doesn't — the right scope keeps the project from growing out of control halfway through.

.02

Architecture

I choose between WordPress, Next.js, or custom development based on what your project needs, not what I'd rather build.

.03

Development

I build the site with clean, documented code, so another developer could pick it up if you ever needed one to.

.04

Optimization & testing

I check performance, load speed, and behavior across devices before you or your customers ever see it.

.05

Launch

The site goes live, verified — and I keep checking in during the first days to confirm everything holds up under real conditions.

.06

Miguel Prot

Founder & Developer — Hamaca Web Solutions

I build every project myself, without outsourcing to a team you've never met. 10+ years building websites and platforms across different technologies, working between Mexico and the U.S. I've seen firsthand what happens when a site ships without a plan for who maintains it afterward — which is why every project includes a clear way to manage it, not just launch it.

Learn more about my background

How much does web development cost

I'm not going to hand you a fixed pricing table — they don't exist, and anyone who gives you a number without knowing your project is guessing. What I can tell you is what actually moves the price up or down.

Functional complexity

An informational site costs differently than a platform with user accounts, payments, or custom logic.

Content volume

Ten pages isn't the same as a hundred, and a five-product catalog isn't the same as five hundred.

Integrations

Connecting payments, CRMs, booking, or other tools adds development and testing work.

Technology choice

Custom development generally means more hours than a well-planned WordPress project.

Custom design vs. an existing system

Designing every screen from scratch takes longer than adapting an existing design system.

Turnaround time

A tight deadline can require more resources dedicated to the project.

See the full pricing breakdown on the blog

Common mistakes when hiring for web development

These are the mistakes I see repeated project after project, and the ones that get expensive later.

Choosing based on the lowest price

The cheapest quote almost always means fewer planning hours, less testing, or recycled code from another project that doesn't fit yours.

Not asking for code ownership and access

Without access to your hosting, domain, and repository, you don't own your site: you depend on whoever built it for every change.

Not asking about technical SEO upfront

Adding it after launch costs more and delivers less than building it into the site's architecture.

Confusing a good-looking site with a site that converts

Design matters, but if the structure doesn't guide users toward a concrete action, the site isn't doing its job.

Not asking what happens after launch

A website needs maintenance. If nobody brings it up before you sign, it's a conversation you'll end up having anyway — better to have it upfront.

If your site already exists and isn't converting, read why a good-looking site doesn't always sell

Projects built for different business needs

A few examples of projects built to solve specific problems for different businesses.

Web Development

Full-Stack Laravel CMS for Equine Management

Need

Showcase an equine breeding program and manage horses, foals, and embryos internally.

Solution

Custom Laravel CMS with an intuitive admin panel for both clients and administrators.

View full project

Web Development

Website with Custom WordPress Theme

Need

An easy-to-manage website for an agricultural and rural fencing business.

Solution

Custom WordPress theme with a dynamic panel to manage services, galleries, and sections.

View full project

Maintenance and Updates

Multilingual Tourism Booking Platform

Need

A bilingual site to book transportation, tours, and activities in the Mexican Caribbean.

Solution

A platform with a dynamic catalog, custom filters, dual-currency pricing, and a simple admin panel.

View full project

View full portfolio

Launch isn't the end of the project

I check the site in production, not just in staging, to confirm everything works the same way. I handle any minor adjustments that come up in the first days of real use. If you need changes or ongoing maintenance later, we can talk about it: it's not required, but it's available.

See Website Maintenance

Frequently asked questions about web development

It depends on your situation. If your site works but looks outdated, a redesign is usually the right call. If you don't have a site, or the one you have can't adapt to what you need, that's when new development applies.

Yes. I review what you have today — code, hosting, domain — to figure out what's worth keeping and what's better rebuilt. You don't need to end things with your current provider to start that conversation.

When your project is simple, your budget or timeline is very tight, or a well-configured WordPress site already covers what you need. Custom development makes sense when your business logic or performance needs don't fit an existing platform.

Functional complexity, content volume, integrations, and the technology chosen. More detail in the pricing section of this same page.

It depends on scope: a corporate site can take 4 to 6 weeks, while a platform with custom features can take several months. I'll give you a real estimate once I understand your project, not before.

It includes technical SEO from development: speed, structure, and indexing best practices. A broader content SEO strategy is a separate service.

It isn't included automatically. It can be recommended or quoted based on what your project needs.

I check that everything works in production and handle adjustments from the first days of real use. Ongoing maintenance after that is optional, not required.

No. The site is yours once it's done, with full access to the code, hosting, and domain. Ongoing maintenance is a separate service, available if you need it, never a condition of the project.

Yes, as long as the initial architecture allows for it — worth discussing during planning. A well-built site is ready to grow without being rebuilt from scratch.

That the initial architecture accounts for growth — more pages, more traffic, more features, or more users — without rebuilding from scratch. That's decided at the architecture stage, not improvised later.

You don't have to know — that's what the first conversation is for. I ask about your business, your content, and the features you need, then recommend WordPress, Next.js, or custom development, whichever actually fits.

Yes, when it's the right technology for the project — for example, content sites with frequent updates.

Yes, it's one of my main technologies for projects that need performance or more complex logic.

Yes. Every project includes a way to update content without depending on me for every change, suited to whatever platform we use.

The site is built with that in mind. If the initial architecture accounts for growth, you can add features or scale without rebuilding from scratch.

Just tell me about your business, your goal for the site, and a rough idea of the content you need — that's enough to start scoping the project.

With a no-obligation first conversation about your business and what you need. From there, I put together scope, technology, and timeline.

Yes. You get access to the code, hosting, and domain. You don't depend on me to run your own site.

No. I work remotely with clients in Mexico, the U.S., and other countries.

Want to go deeper

Web Development

Let's talk about building your site

Tell me about your business, your goal for the site, and a rough idea of the content you need. From there I can put together real scope, technology, and timeline — not a generic template.

Tell me about your project

Reply within 24 hours. A proposal built around your project, no obligation.

Professional Custom Web Development | Hamaca Web Solutions

A website that works for your business, not one that just sits on the internet

You'll work directly with the person building your project.

Is this what your business needs?

What web development actually means (and what it doesn't)

When you need web development, and when you don't

What's included in a web development project

What do you get from working with Hamaca?

WordPress, Next.js, or custom development: how the call gets made

Diagnosis, strategy, and architecture before a single line of code

Diagnosis

Strategy & scope

Architecture

Development

Optimization & testing

Launch

How much does web development cost

Common mistakes when hiring for web development

Projects built for different business needs

Launch isn't the end of the project

Frequently asked questions about web development

I already have a site built by another developer or agency — can I switch to you?

When does custom development NOT make sense?

What affects the price of a web development project?

How long does a web development project take?

Is SEO included in the project?

Is hosting included?

What happens after launch?

Am I required to hire you for maintenance after the project?

Can I add features later on?

What does it actually mean for a site to be "built to scale"?

How do I know which technology I need?

Do you work with WordPress?

Do you work with Next.js?

Can I manage the site myself?

What happens if my business grows?

What do I need to get started?

How do we kick off the project?

Do I own the code and the site once it's done?

Do I have to be based in the U.S. or Mexico to hire you?

Want to go deeper

WordPress vs Custom Development: Which Does Your Business Need?

Website Redesign: When It's Time to Refresh Your Site (and How to Do It Right)

Why Your Website Doesn't Generate Clients (And How to Fix It)

Why Your Brand and Your Website Must Speak the Same Language

The Future of Web Design in 2026: Key Trends

Let's talk about building your site