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UX/UI Design

UX/UI design for sites that get traffic, but not conversions

The problem is almost never that your site looks bad — it's that users struggle to do what you brought them there to do. I find exactly where they get stuck, and why.

Tell me about your problemSee real projects

Decisions based on how your real users navigate.

I don't design based on trends or personal taste. I look at how the people actually using your site behave, and decide what to change, and what not to, from there.

If your site gets traffic but few conversions, this might be why

Users abandon forms or checkout processes halfway through.

Navigation isn't clear: people can't find what they're looking for in the first few seconds.

The mobile experience is noticeably worse than desktop.

You get qualified traffic, but it converts well below what you'd expect.

You don't know exactly where in the journey users are dropping off.

Before we start

What UX/UI actually means (and what it doesn't)

UX/UI often gets confused with graphic design or "looking modern." It's a different discipline, focused on how a real user behaves, not how a screen looks.

It's not the same as graphic design: graphic design communicates visually; UX/UI solves how a product gets used.

It's not an opinion about what looks good: it's based on how real people navigate, backed by testing and data, not taste.

It's not just the interface (UI): the experience (UX) includes structure, flow, and decisions made before visual design even starts.

It is the discipline that directly connects design to business outcomes: conversions, retention, and less friction.

If the problem is more about looks than usability, check out Branding

Experience diagnosis

Where users get lost

Friction doesn't happen at random — it shows up at predictable points in the journey. Here's what I check first:

Journey stageCommon frictionHow we fix it
NavigationUsers can't find what they're looking for in the first few secondsI simplify the structure and prioritize what users actually came for
Forms and checkoutToo many fields or unnecessary steps cause drop-offI cut friction: fewer steps, clear validation, fewer decisions
SpeedEvery second of waiting increases abandonmentI optimize what's making the site slow, not just what looks off
MobileThe experience was adapted afterward, not designed mobile-firstI design with mobile use in mind from the start
Common friction

Navigation

Users can't find what they're looking for in the first few seconds

Forms and checkout

Too many fields or unnecessary steps cause drop-off

Speed

Every second of waiting increases abandonment

Mobile

The experience was adapted afterward, not designed mobile-first

How we fix it

Navigation

I simplify the structure and prioritize what users actually came for

Forms and checkout

I cut friction: fewer steps, clear validation, fewer decisions

Speed

I optimize what's making the site slow, not just what looks off

Mobile

I design with mobile use in mind from the start

Every business loses users at a different point — that's why the diagnosis comes before the design.

What's included in a UX/UI project

The scope depends on whether we're improving one specific part or reviewing the whole journey. Here's what's typically included:

Current journey analysis

I identify exactly where your users are dropping off.

Wireframes and prototypes

I test the structure before investing in final visual design.

Real responsive design

Designed mobile-first, not adapted afterward.

User testing

When it applies, I validate decisions with real people, not just intuition.

Conversion optimization

Every change is evaluated by its impact on the action you're after.

Accessibility

An interface usable by as many people as possible.

How I handle UX/UI

A process that starts with observing, not designing

Before proposing changes, I understand how your real users actually behave.

1
Research

I look at how your real users navigate today.

.01
2
Journey mapping

I identify exactly where they drop off.

.02
3
Solution design

I redesign the flow and interface based on that diagnosis.

.03
4
Validation

I test the changes before fully rolling them out.

.04
5
Implementation

I apply the changes and measure the real impact.

.05
Miguel Prot, founder of Hamaca Web Solutions

Miguel Prot

Founder & Developer — Hamaca Web Solutions

I design user experience based on how people actually behave, not trends. Over 10 years connecting design to business outcomes, between Mexico and the U.S.

Learn more about my background

What affects the price of a UX/UI project

The cost depends on how deep the problem runs and how much of the site needs to change:

Scope of the journey to review

Improving a form isn't the same as redesigning the entire checkout process.

Need for user testing

Validating with real people adds time, but reduces the risk of getting decisions wrong.

Product complexity

A simple informational site needs less analysis than a platform with multiple flows.

Whether it's combined with visual design

Redesigning both experience and visual interface together costs more than just one of the two.

Common UX mistakes businesses make

These are the most frequent mistakes, and the ones that cost the most conversion.

Confusing "looks good" with "works well": An attractive design doesn't guarantee users complete the action you're after.

Copying trends without checking if they apply: What works on one site doesn't always work on yours — it depends on your real users.

Designing for desktop and adapting to mobile later: Most traffic tends to be mobile; designing backwards creates avoidable friction.

Adding unnecessary steps to forms or checkout: Every extra field or step is one more chance for the user to abandon.

Projects built for different business needs

A few examples of projects built to solve specific problems for different businesses.

Web Development
Full-Stack Laravel CMS for Equine Management

Full-Stack Laravel CMS for Equine Management

Need

Showcase an equine breeding program and manage horses, foals, and embryos internally.

Solution

Custom Laravel CMS with an intuitive admin panel for both clients and administrators.

View full project

Web Development
Website with Custom WordPress Theme

Website with Custom WordPress Theme

Need

An easy-to-manage website for an agricultural and rural fencing business.

Solution

Custom WordPress theme with a dynamic panel to manage services, galleries, and sections.

View full project

Maintenance and Updates
Multilingual Tourism Booking Platform

Multilingual Tourism Booking Platform

Need

A bilingual site to book transportation, tours, and activities in the Mexican Caribbean.

Solution

A platform with a dynamic catalog, custom filters, dual-currency pricing, and a simple admin panel.

View full project

View full portfolio

Frequently asked questions about UX/UI design

Graphic design communicates your brand visually. UX/UI solves how your site or product gets used — related disciplines, but distinct ones.

It can be done in parts. The problem is often in one specific point of the journey, not the whole site.

With concrete metrics: conversion rate, form abandonment, time to complete an action — not opinions.

It applies to any digital product where a user needs to complete an action: websites, apps, or platforms.

Depends on scope, but several UX changes can be measured within weeks of being implemented.

When the project justifies it, yes. It's not always necessary, but it's available when it adds value.

Yes — in fact, UX/UI is often the foundation a redesign gets built on.

It depends on the scope of the journey being reviewed and whether user testing is included. More detail in the pricing section of this page.

That's the most common starting point. The current journey analysis exists exactly to identify it.

No. They're complementary: UX/UI solves usability; branding and graphic design solve visual identity.

Tell me where on your site you notice users leaving, and we'll scope it from there.

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Tell me where on your site you're losing users

You don't need a technical diagnosis beforehand. Tell me what you're noticing — low conversions, form abandonment, user complaints — and I'll help identify what's actually going on.

Tell me about your problem

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Professional UX/UI Design | Hamaca Web Solutions