About the Project
TripFinders needed a modern, adaptable, and easy-to-manage tourism website that would allow them to promote excursions and transportation services in destinations like Cancun, Tulum, and Playa del Carmen.
The focus was to create a fluid and visually attractive experience that would make it easy for users to discover tours, compare prices, and make reservations in a few steps.
A bilingual system was developed that allows displaying information in both English and Spanish, with automatic language detection and full control from the admin panel.
The Challenge
The main challenge was integrating a flexible system that managed different categories of tours and transportation, displaying variable prices according to destination and service type.
Additionally, it was necessary to ensure multi-currency compatibility (MXN/USD) and proper translation of all content without affecting site performance.
The Solution
A custom WordPress theme optimized for SEO was developed, with integration of currency conversion tools and WPML compatibility to manage multiple languages.
The site was designed with a clear visual approach, prioritizing user experience through advanced filters, simple navigation, and a direct booking process.
The control panel allows easy updates of tours, prices, and images, without requiring technical knowledge.
The core challenge was multilingual, multi-currency content that the client needed to update frequently — not extreme performance — so a WordPress theme with WPML was chosen over a fully custom build, prioritizing launch speed (8 weeks) and ease of management over full code control.
Results
Increase in average user browsing time thanks to improved structure and performance.
Greater international reach with multilingual support and optimized search engine indexing.
Increase in booking and quote requests from the website during the first three months after launch.
