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Web Redesign

Web redesign for sites that no longer represent your business

You don't always have to rebuild everything from scratch. Before I propose a redesign, I check what's working on your current site, what isn't, and what's worth keeping — including your Google rankings.

Request a free reviewSee real projects

We keep what already works on your current site.

A redesign doesn't mean losing your content, your SEO, or the work you've already put in. I check first what's worth keeping, and what actually needs to change — I don't rebuild for the sake of rebuilding.

Signs your site needs a redesign

Your site gets traffic, but very little of it turns into inquiries or sales.

It was designed years ago and no longer reflects what your business looks like or offers today.

It looks or works poorly on mobile, even if it seems fine on desktop.

You don't know how to update it, or it depends on someone who's no longer around.

It loads slowly, and you suspect that's costing you traffic and rankings.

Before you redesign

What a redesign actually means (and what it doesn't)

Redesigning doesn't always mean tearing down your current site and starting over. Sometimes the problem is structure, user experience, or performance — not the code — and it can be fixed without losing what you've already built.

It doesn't always mean switching technology: sometimes the same WordPress site or framework, properly restructured, solves the problem.

It doesn't erase your content or your SEO history: a well-done migration preserves URLs, redirects what's needed, and protects your rankings.

It's not just a visual refresh: it includes reviewing structure, speed, and user experience, not just colors and fonts.

It is the chance to fix technical or design decisions that no longer serve your business.

If you don't have a website yet, check out Web Development

Quick diagnosis

Recognize the symptom to understand what's behind it:

Your site loads slowly

Almost always unoptimized images or code piled up from unnecessary plugins.

It doesn't look right on mobile

The design was adapted afterward instead of being built mobile-first from the start.

You don't know how to edit it

It has no admin panel built for you, or it depends on whoever built it.

It doesn't rank on Google like it used to

Technical changes, duplicate content, or lost speed erode your rankings over time.

It looks outdated next to your competitors

The design hasn't changed in years, even though your business has.

What's included in a redesign project

The scope depends on how deep the changes need to go. Here's what I typically assess and rebuild:

Initial audit

I review what's working, what isn't, and why before proposing changes.

Real responsive design

Tested on real devices, not just simulated in the browser.

SEO migration

Redirects and structure that protect your current rankings.

Performance

I fix what's making your site slow, not just what looks off.

Admin panel

If you couldn't edit your site before, now you can.

Clean code

Without dragging along the old site's technical debt.

How I decide

Redesign vs. rebuild from scratch

Not every redesign requires starting over. Here's the real difference between the two paths.

CriteriaRedesign on the existing siteRebuild from scratch
When it appliesThe problem is design, UX, or performance, not the technical foundationThe current platform can no longer support what your business needs
SEO and contentPreserved almost entirelyRequires a careful migration to avoid losing rankings
TimeUsually fasterTakes longer, similar to a new build
CostGenerally lowerHigher, comparable to a new development project
When it's NOT the right fitWhen the current platform can no longer support what you needWhen the current site works fine and just needs small adjustments
Redesign on the existing site

When it applies

The problem is design, UX, or performance, not the technical foundation

SEO and content

Preserved almost entirely

Time

Usually faster

Cost

Generally lower

When it's NOT the right fit

When the current platform can no longer support what you need

Rebuild from scratch

When it applies

The current platform can no longer support what your business needs

SEO and content

Requires a careful migration to avoid losing rankings

Time

Takes longer, similar to a new build

Cost

Higher, comparable to a new development project

When it's NOT the right fit

When the current site works fine and just needs small adjustments

The right call depends on how solid your current site's foundation is, not a general preference.

Read more on when to redesign on the blog

How I handle redesigns

A process that starts by understanding what you already have

Every redesign starts with a real audit of your current site, not a generic proposal.

1
Audit

I review your current site: what works, what doesn't, and why.

.01
2
Scope

We define what stays and what changes.

.02
3
Design

I redesign the structure and user experience.

.03
4
Migration

I move the content while protecting your current SEO.

.04
5
Testing

I check performance before launch.

.05
6
Launch

The site goes live, already verified.

.06
Miguel Prot, founder of Hamaca Web Solutions

Miguel Prot

Founder & Developer — Hamaca Web Solutions

I work directly on every redesign, without outsourcing. I've migrated and renewed sites across different platforms without losing rankings or content, working between Mexico and the U.S.

Learn more about my background

How much does a web redesign cost

A redesign's price varies more than a new build's, because it depends on how much of your current site can be kept. Here's what actually drives it:

How solid the current foundation is

A well-structured site costs less to redesign than one that needs rebuilding underneath.

Content volume to migrate

Migrating ten pages isn't the same as migrating hundreds, especially if each one's SEO needs care.

Platform change

Switching technology (say, from WordPress to Next.js) adds migration work.

Redesign scope

A UX and speed tune-up costs differently than a full visual identity redesign.

Existing integrations

Keeping or migrating integrations (payments, booking, CRMs) adds testing time.

See more on web project costs on the blog

Common mistakes when redesigning a website

These are the mistakes that end up costing a business the most during a redesign.

Redesigning without reviewing existing SEO: Losing rankings by not redirecting URLs is one of the most common and costly mistakes.

Changing everything at once without a reason: Not everything you dislike needs to be rebuilt — sometimes it just needs adjusting.

Not backing up the current site: Without a backup, there's no way to recover content or settings if something goes wrong.

Choosing a new platform without a technical reason: Switching technology because it's trendy adds cost and risk without necessarily solving the real problem.

Not testing on real devices before launch: What looks good on a desktop computer doesn't always work the same way on mobile.

Projects built for different business needs

A few examples of projects built to solve specific problems for different businesses.

Web Development
Full-Stack Laravel CMS for Equine Management

Full-Stack Laravel CMS for Equine Management

Need

Showcase an equine breeding program and manage horses, foals, and embryos internally.

Solution

Custom Laravel CMS with an intuitive admin panel for both clients and administrators.

View full project

Web Development
Website with Custom WordPress Theme

Website with Custom WordPress Theme

Need

An easy-to-manage website for an agricultural and rural fencing business.

Solution

Custom WordPress theme with a dynamic panel to manage services, galleries, and sections.

View full project

Maintenance and Updates
Multilingual Tourism Booking Platform

Multilingual Tourism Booking Platform

Need

A bilingual site to book transportation, tours, and activities in the Mexican Caribbean.

Solution

A platform with a dynamic catalog, custom filters, dual-currency pricing, and a simple admin panel.

View full project

View full portfolio

Frequently asked questions about web redesign

If you already have a site but the problem is design, user experience, or performance, it's a redesign. If your current platform can no longer support what you need, it's worth evaluating new development.

Not if it's done right. I migrate content with careful redirects and structure to protect the SEO you already have.

It gets reviewed and kept wherever it's still useful. It isn't discarded by default just because the site is being redesigned.

It depends on scope: a design and UX tune-up can take a few weeks; a full redesign with a platform migration is closer to the timeline of a new build.

It depends on how much of your current site is kept and how large it is. More detail in the pricing section of this same page.

Yes, it's a common call to make during a redesign. It's evaluated based on where your site needs to go, not just the current platform.

Not necessarily. In most cases the same domain is kept; hosting is evaluated based on the new platform.

It includes technical SEO during the migration: speed, structure, and redirects. A broader content strategy is a separate service.

That works. A redesign's scope doesn't have to be all or nothing — it's adjusted to what actually needs to change.

Yes. The redesign is built separately and published once it's tested, so your current site isn't interrupted.

They're reviewed during the initial audit and migrated or replaced depending on whether they're still the best option.

Yes. You get access to the code, hosting, and domain, same as with a new build.

I check that everything works in production during the first days. Ongoing maintenance after that is optional, not required.

Want to go deeper

Website Redesign: When It's Time to Refresh Your Site (and How to Do It Right)
Web Redesign

Website Redesign: When It's Time to Refresh Your Site (and How to Do It Right)

Does your website look outdated or no longer generate results? Discover the clear signs you need a web redesign and how to approach it without wasting time or money.
2026-05-25
7 min

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Why Your Website Doesn't Generate Clients (And How to Fix It)
Web Conversion

Why Your Website Doesn't Generate Clients (And How to Fix It)

If your site gets traffic but no leads, the problem isn't the traffic. Discover the most common reasons why websites don't convert — and what to do about it.
2026-05-11
7 min

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The Future of Web Design in 2026: Key Trends
Web Design

The Future of Web Design in 2026: Key Trends

Discover the key web design trends for 2026 and how to prepare your website to convert better, scale, and compete in an increasingly demanding digital market.
2026-02-06
6 min

Read more

Let's talk about redesigning your site

Share your current site and I'll give you an honest diagnosis: what's worth keeping, what needs to change, and how we'd do it without losing what you've already built.

Request your free review

No obligation, straight answers.

Professional Web Redesign | Hamaca Web Solutions